B2B sales and appointment setting guides
What we have learned from booking meetings in more than 30 markets, collected in practical guides on sales roles, prospecting and choosing a partner.
- Guides
- 6
- Topics
- 3
- Last updated
- 16 October 2026
Sales roles
What SDRs and appointment setters do, how the work is measured and where the role fits in the sales process.
Prospecting
From ideal customer profile to the first call: how to find and reach the companies worth your sales team's time.
B2B prospecting: how to find and reach the right companies
What B2B prospecting is, how to build target lists, which channels to use and how to turn prospecting into a steady routine that fills the pipeline.
Read moreIdeal customer profile (ICP): how to define who you sell to
What an ideal customer profile is, how it differs from a buyer persona and how to build one from your own customer data, step by step.
Read moreCold calling in B2B: how to prepare, open and book the meeting
A practical guide to B2B cold calling: who to call, how to prepare, what to say in the first 30 seconds, how to handle objections and when to follow up.
Read moreChoosing a partner
Build your own team or bring in outside help? The trade-offs, pricing models and questions to ask before you decide.
In-house vs outsourced appointment setting: how to choose
Should you hire your own appointment setters or outsource? Compare cost, speed, control and risk, and see when a combination makes sense.
Read moreHow to choose an appointment setting company
What to look for in an appointment setting company: meeting quality, pricing models, reporting, languages and the questions to ask before you sign.
Read moreRather have us do the work?
The guides show how the work is done. If you would rather spend your time in the meetings, we can take care of the rest.
B2B appointment setting
We book qualified meetings with decision-makers at the companies you want to reach.
Read moreSDR as a service
An experienced SDR working in your name, without the recruiting and onboarding.
Read moreB2B lead generation
Quality lead lists and qualified leads that match your ideal customer profile.
Read moreReady to close more deals?
- 12,000+
- Qualified meetings booked for our clients
- 30+
- Markets where we actively book meetings
- 20+
- Industries where we've successfully booked meetings
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