SDR vs BDR
An SDR usually follows up on inbound interest and qualifies it, while a BDR prospects outbound into new accounts. Many companies use the titles interchangeably, and our SDRs do both.
SDR as a service
An experienced SDR who prospects, qualifies and books meetings in your name, without recruiting, onboarding or ramp-up. You get the meetings, we handle the rest.
What is SDR as a service?
An SDR, or sales development representative, works at the top of the sales process. The job is to find the right companies, reach the decision-makers and book qualified meetings for your salespeople.
With SDR as a service, you get that role from us. Our SDRs work in your name, with your message and your ideal customer profile, and a project manager makes sure the work stays on track.
You skip recruiting and onboarding, and you can start within 2–3 weeks. If you later want your own SDR, you already know what the role should deliver.
What's included
Everything an SDR does in-house, from research to booked meeting, with a project manager who keeps you updated.
Research and lead lists
We use AI-driven research to find the companies and decision-makers that match your ideal customer profile, and build quality lists before the first call.
Contact with decision-makers
Our SDRs call and follow up with CEOs, CFOs, purchasing managers and marketing managers at the companies you want to reach.
Qualification
We agree in advance on what makes a meeting qualified, and only book the ones that meet the criteria.
Meetings in your calendar
Qualified meetings are booked straight into your salespeople's calendars, with notes on what the prospect said.
Project manager and reporting
A dedicated project manager is your contact, and you follow the work in real time: who has been contacted, what they said and what is booked.
Follow-up on leads
Prospects who are interested but not ready yet are followed up at the time they asked for, so no lead is lost.
Own SDR or SDR as a service?
Both can work. The difference is how quickly you get started and what it costs if the role doesn't deliver.
| Area | Own SDR | SDR as a service |
|---|---|---|
| Time to start | Recruiting, onboarding and ramp-up before the first meetings | Start within 2–3 weeks |
| Cost | Salary, employer costs, tools, data and management time | Agreed consultant hours or meetings held |
| Product knowledge | Grows over time inside your team | Built up during onboarding with you, then kept up by the project manager |
| Management and coaching | Your sales manager | Our project manager, with reporting to you |
| If it doesn't work | A recruitment that has to be undone | Adjust the approach, or end after the trial period |
| Best when | You need the role long term and have someone to lead it | You want meetings quickly, or want to test a market before hiring |
What an SDR does, and doesn't do
The titles overlap, so it helps to know what you're buying.
SDR vs appointment setter
An appointment setter focuses on booking the meeting. An SDR also researches the accounts, qualifies the need and follows up on leads over time.
What an SDR doesn't do
An SDR opens doors, and your salespeople run the meeting and close the deal. If you need someone who takes the whole sale, that is a different role.
Hire or outsource
A hired SDR costs salary, tools, data and management time before the first meeting is booked. Compare that with what you pay per meeting held, and with how quickly you need results.
SDR as a service FAQ
How much does SDR as a service cost?
It depends on the market, the audience and how many hours the work needs. You pay either for agreed consultant hours or for meetings that actually take place, and we always start with a trial period.
What do we need to prepare?
Your ideal customer profile, what makes a meeting qualified, your offer and the most common objections. We go through it together during onboarding, and the project manager makes sure it's documented.
Does the SDR work under our name?
Yes. The SDR presents themselves on behalf of your company and follows the tone and message you agree on before the start.
Which titles can you reach?
Decision-makers such as CEOs, CFOs, purchasing managers and marketing managers. Which titles depends on who makes the decision for your offer.
What happens to leads who aren't ready yet?
They are followed up at the time they asked for, and you see them in the reporting, so you know who is in progress.
How do we follow the results?
Through real-time reporting and regular check-ins with your project manager. You see activity, conversations and booked meetings, not just a summary at the end of the month.
More on SDRs and prospecting
What is an SDR? The role, the daily work and how to measure it
An SDR prospects, qualifies and books meetings for the sales team. Here is what the role involves, how it differs from a BDR and which KPIs matter.
Read moreIn-house vs outsourced appointment setting: how to choose
Should you hire your own appointment setters or outsource? Compare cost, speed, control and risk, and see when a combination makes sense.
Read moreB2B prospecting: how to find and reach the right companies
What B2B prospecting is, how to build target lists, which channels to use and how to turn prospecting into a steady routine that fills the pipeline.
Read moreReady to close more deals?
- 12,000+
- Qualified meetings booked for our clients
- 30+
- Markets where we actively book meetings
- 20+
- Industries where we've successfully booked meetings
Get started with SDR as a service
We'd love to start with a call to get to know you and understand your needs. Fill in the form and we'll get back to you within one working day.
- info@futuremeets.com