International expansion – salespeople in 30+ markets

We adapt our language, strategy and approach to each market and make sure you reach the right decision-makers, whether you need appointment setting or sales consultants.

Salespeople planning new markets in front of a world map

Today FutureMeets is a global company with a presence on every continent, and we have built broad expertise in international sales.

Sales manager with a tablet in front of a world map

How we help you grow globally

Growing internationally isn't just about being present in new markets. It's about reaching the right decision-makers, at the right time and in the right way.

With FutureMeets, you get a partner who understands the language, culture and local buying behaviour, and who creates business opportunities that drive global growth – through appointment setting or dedicated sales consultants.

We book the meetings – or run the whole sale

Every company has different needs when expanding into new markets. That's why FutureMeets offers both appointment setting and end-to-end sales, adapted to your goals and resources.

As your appointment setting partner, we prospect, qualify and book meetings with the right decision-makers, so your team can focus on closing. When we run the whole sales process, we go further: we carry the conversation through demos, proposals and follow-up, close deals and find upselling opportunities to get the most out of every account.

That way, you can tailor the setup to your needs and pace of expansion. Whichever model you choose, you get our international experience, multilingual salespeople and proven processes that make it easier to succeed in new markets.

How we open a new market

Three steps, from the first analysis to deals in the pipeline:

Salesperson on a call in front of a map of new markets

Market analysis and ICP

Every expansion starts with a thorough analysis. We identify the most promising markets, look at competition and buying behaviour, and define a clear ICP (Ideal Customer Profile). That way, we know which decision-makers to target and what makes a meeting qualified.

Salespeople calling decision-makers in other time zones in the evening

Prospecting and qualification

Once the market is chosen, we build lists of relevant companies and decision-makers. We validate the contact details, pick out the most promising prospects and reach out in the right language with the right message. Our salespeople adapt their approach to the local culture and decision-making process.

Business partners on their way to a meeting

Sales and pipeline

We book qualified meetings with the right decision-makers – C-level executives, managers and other key people with buying power. But we don't have to stop there. As an extension of your sales team, we can also carry the conversation through demos, proposals and follow-up, all the way to a closed deal and ongoing upselling.

Three ways to sell in a new market

There's no single right model. The choice depends on how proven the market is and how much control you want over the customer relationship.

ModelHow it worksBest when
Hiring locallyA slow start, with recruitment, employer obligations and onboardingThe market is already proven and you want to build for the long term
Reseller or agentQuick reach, but little control over the message and customer relationshipYour product fits into a partner's existing range
External sales partnerA quick start with multilingual salespeople, and you own the customer relationshipYou want to test and build a market before you hire

What you need before you sell abroad

What usually holds back an international push isn't the calls, but what's missing once the customer agrees to a meeting.

A clear target audience for each market

Which industries, company sizes and roles to target. The same ICP rarely works unchanged in a new country.

An offer that works locally

Pricing, currency, delivery terms and contracts that are ready to sign. Buyers want to know what happens after the meeting.

Material in the right language

Presentations, website and proposals in the language you sell in. A translated slogan won't convince a decision-maker.

Someone to take the meetings

Booked meetings need a salesperson with authority, in the right time zone and with time to follow up.

Regulations and data protection

Which rules apply to contacting companies in the country, and how customer data is handled under GDPR and local law.

A plan for measuring results

What counts as a qualified meeting, and which figures decide whether the market is worth further investment.

Common questions about selling abroad

What does an export salesperson do?

An export salesperson sells a company's products or services to customers in other countries. The role combines standard B2B sales with knowledge of the language, culture, customs, currency and contracts in the target market.

How do you start selling abroad?

Take one market at a time. Choose the market where demand for your offer is clearest, define the target audience, adapt your material to the language and test with outbound sales before building a local organisation.

Which markets can you sell in?

We work in the Nordics, the rest of Europe, the US and several markets beyond. In our first call, we'll go through which languages and markets suit your project.

Do we need a company in the country to start selling there?

Not always. Many companies start by selling from their home market and only set up a local entity once the business grows. The requirements depend on the country, the industry and how you invoice, so check with your accountant or lawyer.

Should we choose appointment setting or sales consultants?

Appointment setting is the right fit if you have salespeople who can take the meetings and you want to fill their calendars in a new market. Sales consultants are the right fit if you want us to run the whole deal, from first contact to close and follow-up.

How quickly can we get started?

It depends on the market and the language. We start by reviewing your target audience and offer, put together messaging and lists, and then begin outreach. You'll get a timeline before the project starts.

Ready to grow internationally?

Want to know how we can help your company break into new markets? Fill in the form and we'll get back to you with a tailored plan for your international expansion.

We only use your details to respond to your enquiry, and we usually reply within one working day.

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