B2B cold calling services
We call the companies you want to reach, get through to the decision-makers and book qualified meetings in your name. You pay for the work or for meetings held, never just for dials.
What is outsourced cold calling?
Cold calling means calling people who haven't been in touch with you before. In B2B, the goal is rarely to sell on the call. It is to find out whether there is a need and book a meeting with the person who decides.
With outsourced cold calling, a partner makes those calls for you. Your salespeople get qualified meetings in their calendars and can spend their time on the prospects who are actually interested.
The difference between good and bad cold calling is mostly in the preparation: the right list, a relevant opening and respect for the person on the other end.
How we work with cold calling
Every call is part of a process, from the first list to the meeting in your calendar.
The right list first
Before anyone picks up the phone, we use AI-driven research to build a quality list of companies and decision-makers that match your ideal customer profile.
A message that sounds like you
We work out the opening, the questions and the answers to common objections with you, so the calls sound the way you want your brand to sound.
Experienced B2B callers
Our callers are used to reaching CEOs, CFOs, purchasing managers and marketing managers, and to getting past the gatekeeper politely.
Qualified meetings in your calendar
We agree on what makes a meeting qualified, and book only those straight into your salespeople's calendars.
Follow-up that doesn't drop leads
Prospects who say "not now" are followed up when they asked, and you see them in the reporting.
Real-time reporting
A dedicated project manager keeps you updated, and you see who has been called, what they said and what has been booked.
Cold calling in-house or outsourced?
Both can work. The difference is how quickly you get started and what you pay for.
| Area | In-house | With FutureMeets |
|---|---|---|
| Getting started | Hire, train and build lists before the first call | Start within 2–3 weeks |
| Who calls | Your salespeople, alongside everything else they do | Callers who focus only on prospecting |
| What you pay for | Salaries, tools and data, whatever the result | Agreed consultant hours or meetings held |
| Markets | Usually the ones your team speaks the language of | 30+ markets |
| Testing | Hard to test without hiring first | Always a trial period |
Not sure which route fits? Read our guide to in-house vs outsourced appointment setting.
Cold calling FAQ
Does cold calling still work in B2B?
Yes, when the calls are well prepared and made to the right people. A short, relevant call is still one of the quickest ways to get a real answer from a decision-maker.
How much do cold calling services cost?
It depends on the audience, the market and the scope. With us you pay either for agreed consultant hours or for meetings that actually take place, and we always start with a trial period.
Do you call in our name?
Yes. Our callers present themselves on behalf of your company and follow the message and tone you agree on before the start.
Which markets can you call?
We work in 30+ markets. The rules for sales calls and data protection differ between countries, and we go through what applies in each market with you before we start.
How quickly can we start?
Usually within 2–3 weeks. That time goes to understanding your offer, agreeing on the ideal customer profile and building the list.
More on cold calling and prospecting
Cold calling in B2B: how to prepare, open and book the meeting
A practical guide to B2B cold calling: who to call, how to prepare, what to say in the first 30 seconds, how to handle objections and when to follow up.
Read moreB2B prospecting: how to find and reach the right companies
What B2B prospecting is, how to build target lists, which channels to use and how to turn prospecting into a steady routine that fills the pipeline.
Read moreHow to choose an appointment setting company
What to look for in an appointment setting company: meeting quality, pricing models, reporting, languages and the questions to ask before you sign.
Read moreReady to close more deals?
- 12,000+
- Qualified meetings booked for our clients
- 30+
- Markets where we actively book meetings
- 20+
- Industries where we've successfully booked meetings
Get started with cold calling
We'd love to start with a call to get to know you and understand your needs. Fill in the form and we'll get back to you within one working day.
- info@futuremeets.com