B2B telemarketing and telesales

A good call doesn't sell the product, it sells the next step. We call decision-makers at companies that fit you, spark their interest and book meetings your salespeople can take forward.

Book an intro call Rules for calling businesses

Salesperson on a call with a laptop on their lap among yellow chairs

Salespeople with headsets talking to new customers

What is telemarketing?

Telemarketing is marketing and sales by phone. The term covers everything from booking meetings and qualifying leads to inviting people to events or following up on quotes.

Telesales is the part where the deal is closed on the call, which is most common with consumers. In B2B the offer is usually too complex to sell in a few minutes. There, the job of the call is to book a meeting with the right person, and we call that appointment setting.

You can hear the difference in the call. Someone selling on the phone pushes for a yes. Someone booking a meeting asks questions, listens for a need and suggests a next step that is easy to agree to.

How to prepare a cold call

What telemarketing can do for you

The phone is still the quickest way to get a real answer from a decision-maker. This is how we use it.

Meetings booked with decision-makers

We reach CEOs, CFOs, purchasing managers and marketing managers and book the meetings straight into your salespeople's calendars.

How we work with appointment setting

Lead qualification

If you have leads from marketing or trade shows, we call them, find out whether the need is real and pass on the ones who are ready.

Lead generation

Invitations to demos and events

A personal call makes an invitation hard to miss, and you find out who is actually planning to attend.

Demo and event booking

Customer surveys

A conversation gives answers with nuances a form misses, from customer satisfaction to how the market sees your offer.

Customer surveys and research

What to check before you call businesses

The rules differ between markets and between business and consumer calls. This is worth knowing before you start, whether you make the calls yourselves or hire someone.

Many countries have rules for sales calls, and some have registers of numbers that must not be called. They often apply differently to businesses and consumers, so check what applies in each market you want to reach.

Data protection rules such as GDPR apply to business calls too. Contact people at companies are individuals, and their names, direct numbers and email addresses are personal data. You need a legal basis for using them, and the people you call should be able to find out where the data came from and ask not to be called again.

Read more about the work behind a good call in our guide to cold calling.

How to choose a telemarketing company

The cheapest call gets expensive if it sounds wrong. This is what separates a partner who builds your brand from one who just makes calls.

B2B experience

Booking a meeting with a CFO takes a different conversation than selling a subscription. Ask which titles and industries they usually reach.

Quality over volume

Ask how they measure success. The number of calls says little, while meetings held with the right people say more.

Clear qualification

You should know in advance what counts as a qualified meeting and who decides whether a meeting lived up to it.

Visibility into the work

Reporting should show who has been contacted, what they said and who is in progress, not just how many meetings were booked.

Your name, your tone

The calls are made in your name. Ask to hear how they present you and how they handle the most common objections.

A chance to test

A trial period gives you something to go on before you commit to a longer arrangement.

Questions to ask a partner The opening of a cold call How to handle objections

Telemarketing FAQ

What's the difference between telemarketing and telesales?

Telemarketing is an umbrella term for marketing and sales by phone, such as appointment setting, lead qualification and invitations. Telesales is when the deal itself is closed on the call. In B2B, telemarketing is usually about booking a meeting rather than selling directly.

Are there rules for calling businesses?

Yes, and they differ between countries. Data protection rules such as GDPR apply to the contact people at the companies you call, and many markets have their own rules for sales calls. Anyone who asks not to be called again should be respected.

How much does telemarketing cost?

It depends on the audience, the market and what the calls should lead to. With us you pay either for agreed consultant hours or for meetings that actually take place, and we always offer a trial period.

Who makes the calls?

Experienced B2B salespeople who reach decision-makers such as CEOs, CFOs, purchasing managers and marketing managers. Which titles and industries depends on your ideal customer profile, and we agree on that together before we start.

Can telemarketing hurt our brand?

Yes, if the calls are pushy or poorly prepared. A good call is short, relevant and respectful, and a no is accepted as a no. Before we start, we go through the audience, message and arguments with you, so the calls sound the way you want.

Ready to close more deals?

12,000+
Qualified meetings booked for our clients: 30+
Markets where we actively book meetings: 20+
Industries where we've successfully booked meetings

Get started with telemarketing

We'd love to start with a call to get to know you and understand your needs. Fill in the form and we'll get back to you within one working day.

Email: info@futuremeets.com
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